It’s essential that this innovation is valued, nurtured and protected, for the sake of this generation and those that follow.
RAISING AWARENESS
In 2016, we launched an informative poster campaign at Westminster tube station – deliberately chosen to catch the eye of the nation’s politicians. Our goal then, and now, is to raise awareness of the fundamental role that our industry plays.
Prominently placed through the station, the posters highlighted the exceptional skill, dedication and investment that is required to get every single medicine to patients.
Source: Cancer Research UK.
Accessed January 2023.
Source: NCBI, Changing R&D models in research-based pharmaceutical companies. Accessed January 2023.
Source: NCBI, Changing R&D models in research-based pharmaceutical companies. Accessed January 2023.
RESPONSIBILITY
We sponsored the "Superbugs: the Fight for Our Lives" exhibition, which explored the growing threat of antibiotic resistance.
OUR SCIENCE
Our medicines save and transform the lives of millions around the world every year, but developing them is a complicated process.