But some bacteria are now becoming resistant to antibiotics. Some of these resistant bacteria are referred to as ‘Superbugs’.3
Without action, important operations and common illnesses could become life-threatening;4 it is predicted that antimicrobial resistance (AMR) could potentially impact millions of lives by 2050 without greater intervention.5
Visitors were able to see real bacteria up close, including nine so called ‘superbugs’ that the World Health Organisation classifies as a significant threat to human health.
They were also invited to find out more about the people on the front line in the fight against superbugs. From a patient who had contracted an infection resistant to antibiotics, to healthcare professionals preventing infections, to a designer’s solution aiming to prevent the spread of bacteria.
Almost 1.5 million people visited the exhibition and its popularity meant it was extended to April 2019. The topic of AMR was also adopted by Science Museum 'Lates', a monthly after-hours event, where Pfizer volunteers brought the topic to life through an exclusive interactive experience and face-to-face discussions with over 2,000 attendees.
Visitors were able to find out more about the people on the front line in the fight against superbugs, from patients to healthcare professionals and researchers.
"We’re proud to have supported the Science Museum’s ‘Superbugs’ exhibition, helping to raise public awareness of the scale of this global health challenge. No one person or organisation has all the answers, nor is there one solution. Industry, governments, and health providers must work together to create the policies, educational programmes and medical interventions needed to win the fight against the superbugs."
Seema Patel, Specialty Care Medical Director, Pfizer UK
"Superbugs had an incredibly successful reach. Beyond the million visitors that saw it in London, the exhibition has now appeared in seven countries, including at a summit at the United Nations General Assembly. Thanks to support from organisations like Pfizer, we’ve been able to start a dialogue about AMR with millions of people around the world in areas most affected by AMR, like India and China."
Sheldon Paquin, 'Superbugs' Exhibition Curator, Science Museum
Responsibility
Raising awareness of antimicrobial resistance in schools across the UK.
Responsibility
The Superhero Series is the only initiative in the UK that has actively created sports events for everyday people with disabilities to be empowered, uplifted, and commended for their heroism.
References
- C Lee Ventola. The Antibiotic Resistance Crisis April 2015. Acessed Nov 2025.
- Public Health England. Health matters: antimicrobial resistance December 2015. Accessed Nov 2025.
- World Health Organisation. Health Topics – Antimicrobial Resistance Accessed Nov 2025.
- World Health Organisation. Antimicrobial Resistance Fact sheet November 2023. Accessed Nov 2025.
- The Review on Antimicrobial Resistance. Tackling Drug-Resistant Infections Globally: Final Report and Recommendations May 2016. Accessed Nov 2025.
- Pfizer data on file 2018. Accessed Nov 2025.