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What's your reason to protect yourself and your loved ones from respiratory infections?

We all have a reason to stay protected, whether it's staying active, spending time with loved ones, caring for others, travelling, or enjoying the freedom to live life on our own terms.

Recent survey findings of over 65 year olds suggest that, despite leading active and fulfilling lives, many may be underestimating their personal risk from respiratory infections such as flu, pneumonia, Respiratory Syncytial Virus (RSV) and COVID-19.1 Yet for older adults, the risk of becoming seriously unwell from these infections increases with age.2

Serious illness can affect independence and limit the freedom to continue doing the things that matter most, making it important to understand the risks and take steps to help protect your health.

Prevention of respiratory infections
These proactive measures could help prevent against respiratory infections:3
  • Washing hands often.
  • Cleaning and disinfecting surfaces.
  • Trying to avoid touching eyes, nose or mouth if hands are not clean.
  • Covering coughs and sneezes, ideally with a disposable tissue, otherwise into the bend of the elbow.
  • Vaccination can help protect against the severe illness caused by respiratory infections
Further details on what methods of prevention are most appropriate for you can be found on the NHS website, or by speaking to your local doctor or pharmacist. 

For more information about respiratory infections, including symptoms, recovery and ways to help reduce your risk visit:
References
  1. Pfizer 2026 Respiratory infections older adults experience survey. Conducted by OnePoll on behalf of Pfizer between 28 August – 7 September 2026
  2. Watson A, Wilkinson T. Respiratory viral infections in the elderly. Ther Adv Respir Dis, 15 (2021), Article 1753466621995050
  3. UKHSA. How to avoid catching flu, COVID-19 and other respiratory illnesses this winter https://ukhsa.blog.gov.uk/2025/12/02/how-to-avoid-catching-flu-covid-19-and-other-respiratory-illnesses-this-winter. Last accessed October 2026
PP-UNP-GBR-15767 / October 2026
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