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Pfizer sponsors Superhero Tri 2019, part of the UK’s one and only disability sports series

18/07/19

 

 
Iron man, Black Panther, Spider-man…the list is seemingly endless and we all like to be immersed in the world of a fictional superhero once in a while – the capes, the special powers, the Lycra®. But, Superhero Tri powered by Marvel, part of UK’s one and only disability sports series, is an opportunity to celebrate the real, ‘Everyday Superheroes’ including the 13.3 million people with disabilities and long-term injuries in the UK.1 So, when Pfizer heard about this amazing event, we had to be involved. 

 

Pfizer is proud to announce its support of the 2019 Superhero Tri and Winter Wonderwheels mass-participation events, part of the Superhero Series powered by Marvel and founded by Paralympian Sophia Warner.*

The Superhero Tri event, taking place in Dorney Lake, Windsor on August 17th, throws out restrictive equipment rules and regulations to give people with any kind of disability a chance to find their inner superhero. The event provides the option of the participant (Superhero), to unite with a Sidekick (in the form of a friend or family member) to do as much or as little of the course as they wish.

 

As a person with a disability looking to do sport for fun I've found it a real struggle, but I know what a positive impact sport can have on a person's life – on their physical and mental wellbeing. I believe everyone should have the chance to participate in sporting events and feel like a Superhero for the day.

The Superhero Series mission is to create fun, full-throttle mass-participation challenges where people with disabilities call the shots and don’t have to worry about cut-off times or equipment restrictions – something I have experienced in the past. We are pleased that Pfizer will not only be sponsoring the event but also providing volunteer Sidekicks and participating in the tri itself.”

Sophia Warner, Superhero Series Founder and Paralympian

 

Pfizer is particularly passionate about supporting this incredible initiative given it directly supports people with a wide range of disabilities, including those who have been impacted by or suffered the after effects of some of the disease areas we research and treat.

More than 1,500 participants have already signed up, aged 3-81.  The Pfizer Superheroes Tri Team will be captained by Sophie Christiansen CBE, British dressage rider and eight-time Paralympic champion. She will be completing the course along with a team of everyday Superheroes.

The Superhero Tri is just the first in the Superhero Series – you can sign-up to be involved and find out about future events at www.superheroseries.co.uk. Follow how ‘Team Pfizer’ do on the day by joining us on social media:

 

References

  1. GOV.UK. (2019). Family Resources Survey: financial year 2017/18. [Accessed Jul. 2019]

*Official partner of the Superhero Series, official partner of Winter Wonderwheels and official partner of Superhero Tri

 

 

PP-PFE-GBR-1821 / July 2019