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Pfizer Limited Twitter Community Guidelines

These are the Pfizer Limited (“Pfizer”) social media Community Guidelines for our Twitter (@Pfizer_UK) account. We have set up this account to share news and information with the general public about Pfizer activities and healthcare related issues. The information will not contain any promotional content regarding Pfizer products.

We have created these community guidelines to operate within the Code of Practise for the Pharmaceutical Industry, UK and European law relating to the promotion of medicines,  our own standards and Twitter’s User Agreement.

  1. By following or engaging with Pfizer on Twitter, you acknowledge that you have read, understood and agreed to our Community Guidelines, and Twitter’s User Agreement (Terms of Service, Privacy Policy and Twitter Rules). As such, we reserve the right to report any interactions that we believe are in breach of Twitters User Agreement.
  2. We welcome the opportunity to hear from you, so channels will be actively monitored. Where the need arises we may respond to your messages but we will not reply individually to all messages received.
  3. We would like to remind you that we work in a regulated industry with a unique legal situation in healthcare. For this reason, we must keep the channel actively monitored. Unfortunately, sometimes we may have to ask you to remove a post in order to operate in accordance with our industry’s regulations. Please find below some of the reasons why posts and comments may need to be removed at Pfizer’s discretion:
    1. Your post references a Product
      While we do not endorse any users’ comments other than our own, we still have to be mindful of the important regulations that govern our industry, and the need to provide balanced and non-promotional information about a product to the public in a consistent and regulated manner. If your post references a product/brand from any company – positive or negative – we may need to ask you to remove it, since we can’t guarantee that it will comply with these regulations.
    2. Your post references a Possible Side Effect
      If your post includes reference to possible side effects associated with a Pfizer product, we may be required to contact you for further information. You may contact us to report an adverse event related to Pfizer products by calling 01304 616161 and asking for Adverse Events.
    3. Your post contains Vulgarity or is offensive
      If you use profane or vulgar language, we may ask you to remove it. In addition to vulgar language, we’ll be screening for personal attacks of any kind or offensive terms that target specific ethnic, racial, religious, age or gender orientation groups. We ask that everyone treat each other with respect.
    4. Your post contains Medical Advice
      Due to the serious implications that unsolicited and unverified medical advice might have, we will need to ask you to remove these posts. For any medical condition, we recommend consulting with your physician.
    5. Your post reveals personal information about any individual.
    6. Your post is Off-Topic
      Posts and comments may need to be removed if they are clearly off topic, spam, make unsupported accusations or promote services or products. 
    7. Your post is Unlawful
      If your post risks using someone’s intellectual property rights unlawfully we may ask you to remove it. For example, it may break copyright law. Copyright law stops someone from taking another person’s work (such as an article, video or photograph) and passing it off as their own.
    8. Your post is not written in English
      Our social content is English speaking only and as such any non-English posts may need to be removed.
    9. There is a chance we’ll encounter a situation not outlined above that could require us to ask you to remove your comment. Please note that Pfizer reserves the right to make this request  at its sole discretion.
  4. To protect your privacy, and the privacy of others, please do not include personally identifiable information about yourself or any other person, such as phone numbers, email addresses, information about your health or any disease you encountered or other personal information in any comments posted to our social media channels.
  5. Pfizer is not legally responsible for content posted by third parties. You will remain solely responsible for the content you post and you will hold Pfizer harmless from any consequence and prejudice that may arise against Pfizer in respect of your posted contents in breach of our community guidelines and Twitter’s User Agreement.
  6. We do not intend to store your social media profile, unique ID, email or other personal details. However, in cases where you inform us of an adverse event or product issue we may need to store personal information about you, such as your name or location. This information is required by the Pfizer Drug Safety department in order to ensure compliance with relevant laws and regulations.
  7. Please be aware that if you follow or like our page we may use that information to deliver related content to you in the future.
  8. Pfizer social media accounts are public so your posts will be deemed non-confidential and will be available for unrestricted viewing.
  9. Pfizer will use reasonable efforts to include accurate information on our accounts but gives no warranties, undertakings or representations of any kind as to its accuracy, currency, quality, completeness or fitness for purpose. Any information provided by Pfizer and/or made available through our social media accounts is provided on an ‘as is’ basis. Pfizer disclaims all warranties, express or implied, to the full extent permitted by law. Pfizer shall be not liable for any loss, damage or cost whatsoever, whether in contract, tort (including negligence) or otherwise arising from reliance on information posted on our social media accounts. This limitation includes any loss, damage or cost caused by any viruses that infect your computer equipment, software or data.
  10. Pfizer does not represent or endorse users’ comments on our social media channels, except those that we post ourselves, of course. Where applicable, we follow other social media accounts relevant to our work at our discretion. Accounts that Pfizer follow or is followed by are not an indication of our endorsement of these accounts or the content they produce. Where links are posted to third party websites maintained by third parties over which Pfizer has no control, Pfizer is not responsible for the content of those websites. Any links to third party websites posted on the Pfizer social media accounts do not amount to any endorsement of that website by Pfizer and any use of that website by you is at your own risk.
  11. We may alter our community guidelines from time to time, so you should periodically check this page as any changes will take effect as soon as they are posted to our website (
  12. To the extent that any provisions of these community guidelines are held to be illegal, invalid or unenforceable, then such provisions shall be severed and deleted without affecting the enforceability of the remaining provisions.
  13. These community guidelines shall be governed by and construed in accordance with the laws of England and Wales. The English courts shall have exclusive jurisdiction over any disputes arising in connection with Pfizer social media accounts.
  14. In the event you have a query or wish to raise a complaint about our channel, you should contact us on 01304 616161. We will endeavour to answer or resolve any queries or complaints as quickly as possible.


PP-PFE-GBR-0997 / April 2018