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Innovation in MedTech: Pfizer Healthcare Hub Global Alumni

Innovation can be found in new business models making healthcare more accessible, new ways to support more positive behaviour change and in the hardware and software that can be applied to healthcare needs.

 

We caught up with alumni from the Pfizer Healthcare Hub global network:

 


 

Pfizer Healthcare Hub: Tel Aviv

Start-up: mPharma, Accra, Ghana

The mPharma Team

 

Our start-up, in 150 characters or less: mPharma is developing new business models to guarantee the availability and access to medications for patients across Africa.

Our biggest challenge has been changing the financial incentives around the procurement of drugs that lead to inflated drug prices. In addition, the massive fragmentation in drug suppliers creates a huge overhead in the standardisation of drug prices.

The top three things we’ve learnt:

  1. We need to align reimbursement rates with purchase price of medicines to enable both payers and providers to achieve profitability; 
  2. We must focus on improving the health system, not just selling a medicine;
  3. We need to train and retrain providers on how to properly financially manage their businesses.

The best thing about working with a Pfizer Healthcare Hub has been that it gave us legitimacy when dealing with payers and providers, allowing us to complete deals at greater speed and with more ease.

The dream is that, in five years’ time, mPharma will be the largest dispenser of medicines for chronic diseases in Africa.

 


 

Pfizer Healthcare Hub: Tel Aviv

Start-up: Telesofia, Tel Aviv, Israel

Rami Cohen, CEO of Telesofia

Our start-up, in 150 characters or less: We make medical information clear. We allow healthcare providers to automatically generate and send personalized educational videos to patients.

Our biggest challenge has been navigating our partners’ organizations – including big pharma, providers, for example.

The top three things we’ve learnt:

  1. Logistics (legal, procurement, due diligence and so on) are as important as technology and business and need to be handled as early as possible.   
  2. You must have a champion in each organisation.
  3. You have to be patient, flexible and always over-deliver. 

The best thing about working with a Pfizer Healthcare Hub has been the speedy and broad exposure to different units across Pfizer globally, at the highest levels.

The dream is that, in five years’ time, Telesofia’s personalised videos will be the standard tool for any health-related communication.  

 


 

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PP-PFE-GBR-1814 / July 2019