Sorry, you need to enable JavaScript to visit this website.
Skip to main content
Home

Header Top Menu

  • News & Featured Stories
  • Media
  • Careers
  • Contact Us
  • Our Science

    Sub Menu 1

    • Pfizer in the UK
      • Our History
      • Pharmaceutical Sciences
      • Devices Centre of Excellence
      • Global Regulatory Affairs
      • Material Characterisation Team
      • Anti-Counterfeit Laboratory
    • Our Therapy Areas
      • Anti-Infectives
      • Inflammation and Immunology
      • Internal Medicine
      • Oncology
      • Rare Disease
      • Vaccines

    Sub Menu 2

    • Developing New Medicines
      • Clinical Trials
      • Pipeline
    • Research partnerships
      • ADDoPT
      • Innovative Target Exploration Network (ITEN)
      • INSPIRE Programme
      • Medical Research Council Collaboration
      • The Stratified Medicine Programme
      • Partnership with Regeneron for UK Biobank exome sequencing
    • Breakthroughs that change patients’ lives
    Hot Topic

    Re-shaping Cancer

    Re-shaping cancer
  • Products

    Sub Menu 4

    • Prescription medicines

    Sub Menu 5

    • Safety of Medicines
      • Medicines Regulation
      • Reporting Side Effects
      • Counterfeit Medicines
    Hot Topic

    Vaccines partnerships

    Vaccines partnerships
  • Responsibility

    Sub Menu 7

    • Transparency
      • HCP & HCO Annual Disclosure Reports
      • Healthcare Organisation Grants
      • Research and Development Funding
      • Patient Organisation Funding and Support
    • Codes of Conduct
      • Gender Pay Gap Report
      • Section 172 Statements
      • Pfizer UK Modern Slavery Statement
      • Pfizer UK Tax Strategy

    Sub Menu 8

    • Environmental Sustainability
      • Climate Action
      • Global Actions
      • Our Partnerships & Commitments
      • Sustainable Medicines
      • UK Actions
    • Insurance Details
    • Animal Welfare
    Hot Topic

    Putting Patients First

    Putting Patients First
  • UK Society

    Sub Menu 10

    • Social Investment
      • Volunteering and Fundraising
      • Medicines Donations
    • Raising Public Awareness
      • Change the Course
      • Pfizer Sponsors Science Museum Group's 'Cancer Revolution' Exhibition
      • Pfizer Sponsors the Superhero Series
      • Pfizer sponsors Science Museum exhibition 'Superbugs'
      • Pfizer at the British Science Festival
      • Turning Heads at Westminster

    Sub Menu 11

    • Science Education
      • Developing Science Talent
      • 'Superbugs Join The Fight' School Programme
      • Online Learning
        • Student Education Area
        • Teacher Resources
      • Community Lab
      • Career Talks
      • Lab in a Box
    • Pfizer Worldwide
      • Global Health Fellows
      • Global Aid and Emergency Relief
      • International Trachoma Initiative
    Hot Topic

    'Superbugs' Competition Winners

    Superbugs Winners
  • UK Health System

    Sub Menu 16

    • Working with the NHS and other Healthcare Organisations
      • Collaborative Working
        • Collaborative Working Project between Lloyds Pharmacy and Pfizer Vaccines
        • Joint Working
      • Donations and Grants
        • Independent Medical Grants and Donations
        • Donations of Goods, Services and Benefit in Kind
        • Grants
        • Donations and Grants Enquiry Form
    • Working with Healthcare Professionals
      • FAQs: Working with Healthcare Professionals
      • Pharmacy
      • Healthcare Professionals Congress Sponsorship

    Sub Menu 17

    • Working with Patient Organisations
      • Patient Involvement in Research and Development
      • Our ongoing partnership with the UK Sepsis Trust
      • Partnering with the NIHR and young people on clinical research
    • Pfizer Healthcare Hub
      • Pfizer Healthcare Hub: 2018
      • Pfizer Healthcare Hub: 2017
      • Connect with the Hub
    Hot topic

    Osteoarthritis

    Osteoarthritis
  • News & Featured Stories
  • Media
  • Careers

    Carrers

    • Search Current Vacancies
    • Apprenticeships
      • Apprenticeship Vacancies
    • Undergraduate Placements
      • Undergraduate Vacancies
    • Meet our people
    • UK Top Employer
    • How Pfizer is fostering meaningful growth for every colleague, everywhere
  • Contact Us
  • Footer links

    Footer mobile menu

    • Footer Menu
    • Footer menu
      • Contact Us
      • Cookie Policy
      • Terms of Use
      • Privacy Policy
      • Sitemap
    • Footer social item
      • Facebook
      • Twitter
      • Instagram
      • YouTube

Haemo Heroes app launched to help children with haemophilia

Haemo Heroes app launched to help children with haemophilia
News & Featured Stories/ Haemo Heroes app launched to help children with haemophilia
14/12/2020

Pfizer Rare Disease launch Haemo Heroes, an app designed to help younger children understand how they can lead a healthy life with haemophilia.

 

The new app, available to download now, helps children with haemophilia understand their condition. Through a character or ‘hero’, the user learns how to protect themselves, as they support their haemo hero throughout the game.

The aim of the game is to protect their 'hero' throughout the various daily scenarios and complete a series of challenges by interacting appropriately with the environment, making healthy choices, and ensuring their hero takes his or her medication regularly to avoid bleeding.

Download the HaemoHeros app for free

Apple App Store Google Play

As the haemo hero journeys between rooms of a house they will encounter different everyday scenarios, masked as fun challenges – from cooking, exercising and, bathing, to bedtime. The user is prompted to consider certain aspects of their lifestyle, such as healthy eating, oral hygiene, and physical activities during the challenges, as well as haemophilia-specific situations, including household hazards, appropriate exercise, and protective equipment.

Haemophilia is a bleeding disorder where the body is either partly or completely missing the protein needed to help blood clot.1 Sufferers can therefore bleed for a longer period of time as their blood does not have enough clotting factor.2 As such, haemorrhages commonly occur in joints, especially knees, ankles and elbows, and into tissues and muscles.2

Haemophilia is considered a rare disease, although 1 in 10,000 people worldwide are born with it.1

Finding out that your child has a bleeding disorder can be a stressful experience for both parents and children. And children with haemophilia often face additional challenges than their peers, such as distress and confusion about their medical condition, activity restrictions, strict dietary requirements and demanding treatment regimes that can be hard for them to understand and self-manage.

Children with a rare disease, such as haemophilia, may face additional challenges than their peers which may be hard to understand at a young age. Using the Haemo Heroes app can help support them in their daily routines, learn more about their condition and show them how they can lead a healthy lifestyle in a fun and non-intrusive way." 

Owen Marks, Head of Rare Diseases, HR Director, Pfizer UK

The Haemo Heros app is available to download from both the Apple App Store and Google Play

 

References

  1. The Haemophilia Society. Haemophilia A and B. Accessed Nov 2021
  2. NHS. Haemophilia Overview. April 2020.

 

PP-PFE-GBR-4216 / November 2021

Related Hot Topics
Blueprint for gene therapy adoption
Pfizer UK launch blueprint for the UK adoption of cell and gene therapies
Gene Sequencing
How Gene Sequencing Inaugurated a New Era in Modern Medicine
Duchenne Dash
Duchenne Dash Fundraiser - Why a team of Pfizer colleagues are cycling '…
Press on rare diseases
The pandemic is a moment to press on, not step back from the changes needed to…
Innovation is coming
Innovation Is Coming: Let's Embrace It Together
Tags
Rare Diseases

Footer

  • Contact Us
  • Cookie Policy
  • Terms of Use
  • Privacy Policy
  • Sitemap

Footer aside

  • Footer Aside
    • Facebook
    • Twitter
    • Instagram
    • YouTube

Copyright © 2017-2022 Pfizer Limited. PP-PFE-GBR-4248 / Nov 2021. All rights reserved. Registered in England and Wales No. 526209. Registered office: Ramsgate Road, Sandwich, Kent CT13 9NJ. VAT No. GB201048427