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Codes of conduct

At Pfizer, integrity means more than just complying with the law. It reflects who we are as a company and as individuals.

Blue Book: Pfizer's Code of Conduct

Pfizer’s Code of Conduct, the Blue Book, is structured around the Values that define our Company and our culture—Courage, Excellence, Equity, and Joy. The Blue Book describes how we operate and guides how we make ethical decisions to achieve our purpose– Breakthroughs that change patients’ lives -- with integrity.

All colleagues of Pfizer and its subsidiaries are responsible for living our Code of Conduct and holding each other accountable for the same, and are encouraged to ask questions, raise concerns, and seek further guidance. The Blue Book is available in over 30 languages.

As an industry, we are also subject to regulation by a number of government and industry bodies. They set the standards and processes which ensure that medicines are effective, safe and marketed appropriately. 


Association of the British Pharmaceutical Industry (ABPI)

The ABPI is the recognised body representing the pharmaceutical industry in the UK. Through its Code of Practice, it sets the standards for the promotion of prescription medicines to health professionals and for information made available to the public about prescription-only medicines.

Advertising or promoting prescription-only medicines to the public is prohibited under the ABPI Code and UK law. However, we are allowed to promote medicines to healthcare professionals (HCPs) and other relevant decision makers.

As well as promotional material, the Code covers meetings, the provision of medical and educational goods and services, joint working with the NHS, and the use of HCPs as consultants, as well as among many other areas.

The ABPI Medical Representatives Examination is taken by all our sales representatives who call on doctors, dentists, other UK prescribers and other relevant decision makers. It is a requirement of the ABPI Code of Practice that the Exam is sat during the first year of employment in such a role and must be passed within two years.

Download the ABPI Code of Practice


The Prescription Medicines Code of Practice Authority (PMCPA)

The PMCPA is a self-regulatory body which was established by the ABPI to independently operate the Code of Practice. It is responsible for investigating any complaints about the activities of pharmaceutical companies.

Visit the PMCPA website


Proprietary Association of Great Britain (PAGB) Code of Practice

The PAGB is the UK trade association which represents the manufacturers of branded over-the-counter medicines, self-care medical devices and food supplements. Through its Code of Practice, it ensures balanced and responsible marketing of self care products, maintaining a fair and positive regulatory environment that encourages product innovation, and promotes the contribution that self-medication can make to people’s health at no cost to the NHS.

Download the PAGB Codes and Guidance


PP-PFE-GBR-3641 / May 2021