MOVING IN THE RIGHT DIRECTION - LET’S KEEP TALKING…
Since the first edition of Attracting Debate, published last year, we have asked over 2,000 people to talk to us very honestly about what they think of Pfizer. We asked them to say what they like about what we do and what they don’t like. If you were one of those people, thank you for taking the time to help us do this. We have listened, and we are changing the way we are doing things as a result of what we have heard. You can read about this in our 2009 report.
Please download our 2009 Attracting Debate report, by clicking on the PDF icon on the right, to read about what we are doing in response to the feedback we have received.
We would like to hear from you. Please email us, via the link on the right, providing your name and address so we can send you a hard copy of Attracting Debate. The report contains a pull-out, postage-paid feedback form so that you can let us know your views.
Who we’re talking to next
Attracting Debate doesn’t stop here – it’s an ongoing commitment to continue listening and responding to our stakeholders across the UK. We want to talk to even more people, understand their points of view and respond to their needs and concerns. There are some groups of people with whom we didn’t have Attracting Debate conversations last year and they are our priorities for 2009. They include people who work in government departments, health technology assessment (HTA) bodies and think tanks.
What you told us
During 2008, we heard opinions from over 2,000 stakeholders. You told us…
LISTENING IS GOOD, BUT WILL YOU CHANGE?
43% of you told us that your perception of Pfizer had improved because we were prepared to listen, but 13% of you are sceptical about whether we will actually do anything differently as a result.
WORK WITH ME IN NEW WAYS
37% of you said you were interested in working with us in a closer partnership.
PERSONAL RELATIONSHIPS MATTER TO ME
25% of you said that good personal relationships are critical to working successfully with us.
EXPLAIN WHY YOU’VE CHANGED THINGS
22% of you raised the issue of how we have changed the way we work with doctors and other healthcare professionals, how we have explained this and the impact this has had in terms of paperwork.
BE OPEN AND HONEST
20% of you said transparency was an issue that is important to you.
COMMUNICATE MORE!
18% of you said that we should communicate more about how our business works and about our community programmes.
Tell us what you thinkPlease email us if you would like to receive a hardcopy of Attracting Debate, including a freepost feedback form, so you can let us know your views. |
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