We work closely with healthcare professionals to:
- ensure they have up-to-date information about our medicines
- ensure they understand what our medicines cost and the financial implications for their budgets
- understand their aims and constraints properly so we can offer services that better meet the health challenges they face
- help them place our medicines appropriately in a course of treatment
- improve our understanding of the impact hospital prescribing decisions have on Primary Care Trusts and healthcare in the community.
We have moved away from our outdated model of supporting our customers, to one in which we act as partners to identify solutions together and ensure transparency about investments, benefits and potential risks for all parties. We believe that this partnership approach is much more likely to result on ways of working that genuinely add value to our customers and help them meet the challenges they face in providing healthcare. Our goal is to enhance our role as a service provider to the NHS so we are not just a supplier.